C-Square Nambour





How did we improve the user experience of this place through wayfinding?

Wayfinding is the process of finding one’s way through an unfamiliar environment; signage is one part of a wayfinding strategy, the part that most of us rely upon. In this project, POMO was engaged to create a comprehensive wayfinding strategy for what was arguably the Sunshine Coast’s most difficult to navigate urban precinct.

The owners of the precinct identified wayfinding as a very real need that, is addressed properly, could help improve people’s experience of the space and play a key role in creating of a more vibrant urban centre.

Product methodology and process

We used a human-centered design process where the specific needs of the users of the urban space formed the basis of the strategic design process. To that end, the project began with a public space study where we spent time in the space observing the behaviour of visitors. Observations around access points, navigation pathways, demographics of users (among other things) were recorded and analysed over a period of months. This process is known as a public space study and has formed the basis of many urban design processes globally since the 1970’s. The data from this process was used to form the basis of the subsequent wayfinding strategy.

Wayfinding strategy

The wayfinding strategy was a comprehensive document that contained an in-depth analysis of the human factors in play in the precinct. These human needs were compiled against a similarly in-depth analysis of the site constraints - its physical limitations - which represented challenges to the wayfinding process from a built environment and regulatory perspective.

Our strategic response

A wayfinding response to these challenges was mapped out with detailed work done around sign messaging, locations and physical form. The strategy flowed through to concept designs where sign prototypes emerged and were created at scale and tested on location.

Execution and delivery

Final steps of the design process involved detailed construction design of all signs including material selection, footing and fixing specifications, and completing engineering and documentation for local government building approval processes where required. Compliance with Australian Standards for accessibility and mobility was also managed by POMO.

Working closely with metal fabricators and other trades, the final suite of unique, folded aluminium signs were created and installed onsite in a number of phases.

Key project outcomes

Existing built forms were used to serve as wayfinding features for custom made signs and environmental graphics.

Improved user experience

Vastly improved pedestrian navigation from all main entry points to all main destinations through a strategic messaging and sign-placement system.


Improved accessibility for mobility impaired and elderly visitors compliant with Australian Standards.

Place creation

Integrated and unique signs help users to experience a sense of place in the precinct.

Environmentally responsible

Signs created for this project are 100% recyclable at the end of their lifespan and are made from materials with recycled components.

POMO's design director Stephen Burton discusses the challenges and their response to this complex wayfinding project.

Engaging public space users

Moving a public space user from one side of the matrix to another is a key reason why commercial property owners will engage designers and placemakers like POMO. The precinct owners engaged POMO and Deicke Richards Architects to generate ideas and strategies to turn this urban space into a vibrant place.

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