Fisher Dore Lawyers

LAW FIRM BRANDING FOR FISHER DORE

Fisher Dore are Queensland’s largest criminal defence law firm.

Fisher Dore wanted to create a brand and an online presence that set their firm apart from the competition in the criminal defence field. The main driver for this was Fisher Dore’s approach to their work, their philosophy and their team are quite different to the usual criminal defence firm. This core of truth was a vital part in developing their brand strategy and their design outcomes.

PROJECT OUTCOMES

STRATEGY

POMO launched the website in April 2016 following a six month strategy, design and development appraisal.

SEO OPTIMISATION

The site needed to be SEO friendly - it is essential that the Fisher Dore's clients find the site fast and can access clear information quickly.

COPYWRITING

Copywriting of key branding messages was undertaken by POMO.

PHOTOGRAPHY

Photo shoot to generate exclusive imagery and bespoke perspective was undertaken.

USER INTERFACE

Clean interface, minimal, concise direct unambiguous messaging.

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