Case Study: Fisher Dore, Creating A Powerful Brand & Online Presence

PROJECT OUTCOMES

STRATEGY

POMO launched the website in April 2016 following a six month strategy, design and development appraisal.

SEO OPTIMISATION

The site needed to be SEO friendly - it is essential that the Fisher Dore's clients find the site fast and can access clear information quickly.

COPYWRITING

Copywriting of key branding messages was undertaken by POMO.

PHOTOGRAPHY

Photo shoot to generate exclusive imagery and bespoke perspective was undertaken.

USER INTERFACE

Clean interface, minimal, concise direct unambiguous messaging.

Other projects

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When we set out to design our studio we approached it like any design project, we began by identifying the priorities and creating a strategic framework to guide the decision making.

The initial priority was to create something simple to build, something sustainable, creatively inspiring and something that was cost effective. Through research it became clear that achieving these things was not necessarily difficult.

CaNibble Brand Strategy

We were referred to Ken and Julie from CaNibble. CaNibble is a hardware tool known as a ‘nibbler’. They had designed and manufactured this tool which had been selling in Australia and the U.K for some time. Ken and Julie wanted to re-brand it and market it into the United States.

Palmwoods Town Square

Working with the landscape design team POMO were able to create a number of key design initiatives that would contribute to the locally inspired placemaking program and deliver on practical community needs.

POMO was engaged to design and construct a number of landscape elements. Each element was custom designed and born from the uniqueness of Palmwoods, they reference local history, using locally sourced materials and were being made collaboratively with local craftspeople and artisans.

Underlying this was a larger design and management process run by POMO involving construction design, design reporting, engineering certification, construction and project management and installation on-site. A true multidisciplinary and multi-skilled program with a wide range of stakeholders and projects participants.

The project won the Excellence Award at the 2018 Queensland AILA awards for Civic Design. It also won gold in the same category at the national awards.

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POMO was engaged to work alongside the Sunshine Coast Council in the renewal of Cribb Street - Landsborough’s main street. The project was part of a larger master planning process being run by council.
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Fisher Dore Lawyers

Fisher Dore are a criminal defence law firm based in Brisbane, they have offices in Rockhampton, Bundaberg and Beenleigh.

Fisher Dore wanted to create a brand and an online presence that set their firm apart from the competition in the criminal defence field. The main driver for this was Fisher Dore’s approach to their work, their philosophy and their team are quite different to the usual criminal defence firm. This core of truth was a vital part in developing their brand strategy and their design outcomes.

Lindsay Wine Estate

Sometimes in life it pays to take advice. Lindsay Wine Estate had a powerful brand story, a rich business history and a wonderful product - they just needed someone to unearth it all, pull it all together and help them express it.

Their brand was the result of a strategic brand exploration process, visioning and co-design workshops. A beautiful award winning website was also created that’s a testament to the fact that a good process will always drive a good design outcome.

Southport Broadwater Play Attraction

Our design response for the Southport Broadwater Parklands play attraction is unique to the complex environment of the Broadwater estuary - a place which marks the confluence of river to ocean and denotes a powerful connection between land, sea and sky. We are proud to be shaping the detailed design and delivery of this project, teaming up with Fleetwood Urban, Simone Eisler, LVX and Burchills to create this exciting new play attraction for the region.

Maroochydore City Centre

This project involved the detailed design and construction of smart city digital concrete signs for the new Maroochydore City Centre. These signs hold large format digital touch screens which advertise community events and wayfinding information for the new Maroochydore town centre.

The signs are currently in operation at the new Maroochy Town Centre.

Terry Summers Recycled Book

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USC & Sunshine Coast Council Co-lab Studio

In early 2019 the Sunshine Coast Council funded a cutting edge experimental design studio which was run as a capstone industry based subject for students at the University of the Sunshine Coast. Students were given the chance to work collaboratively with industry professionals to design something that would be built in a public place.

Sandgate Kids

The environment in which this project was undertaken was a child care centre that had been renovated and changed a number times throughout a long period of time. The centre has a number of distinct areas of care, separated into sections for children based on age plus a number of staff rooms and administration offices. This method of expansion coupled with the need to direct people to distinct areas in a confined space configuration presented a special wayfinding challenge.

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Public art has an important role to play in placemaking projects, helping to establish a sense of place and an identity for urban environments.

This project involved three installations of public art, all with different objectives. POMO played a different role within each of these projects.

Sunshine Beach Noosa

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Fisher Dore Lawyers

PROJECT OUTCOMES

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