Case Study: C-Square, Wayfinding Signage Strategy & Design

Product methodology and process

We used a human-centered design process where the specific needs of the users of the urban space formed the basis of the strategic design process. To that end, the project began with a public space study where we spent time in the space observing the behaviour of visitors. Observations around access points, navigation pathways, demographics of users (among other things) were recorded and analysed over a period of months. This process is known as a public space study and has formed the basis of many urban design processes globally since the 1970’s. The data from this process was used to form the basis of the subsequent wayfinding strategy.

Wayfinding strategy

The wayfinding strategy was a comprehensive document that contained an in-depth analysis of the human factors in play in the precinct. These human needs were compiled against a similarly in-depth analysis of the site constraints - its physical limitations - which represented challenges to the wayfinding process from a built environment and regulatory perspective.

Our strategic response

A wayfinding response to these challenges was mapped out with detailed work done around sign messaging, locations and physical form. The strategy flowed through to concept designs where sign prototypes emerged and were created at scale and tested on location.

Execution and delivery

Final steps of the design process involved detailed construction design of all signs including material selection, footing and fixing specifications, and completing engineering and documentation for local government building approval processes where required. Compliance with Australian Standards for accessibility and mobility was also managed by POMO.

Working closely with metal fabricators and other trades, the final suite of unique, folded aluminium signs were created and installed onsite in a number of phases.

Other projects

Community Led Place Strategy

POMO led a process with a small group of passionate professionals and community members to create solutions to problems in the town of Nambour.

At the time, the community was frustrated by a lack of vision, a lack of action and a lack of cohesion around the way forward.

The team created a strategic vision for Nambour which unified the community, inspired local government and represented a 100% authentic 100% bottom up approach driven by the idea that the people who are most directly affected by a town’s problems are the best people to generate solutions.

Miles Streetscape

POMO was engaged to collaborate with FourFold Studio and Vee Design in the revitalisation of the main street in Miles Western Queensland. Our role was to delve in the cultural history of the town and then design a number of bespoke creative elements in the landscape that express the uniqueness of the town.

Dura Gunga Sculpture

Dura Gunga by Lyndon Davis is an important First Nation artwork that was unveiled at the entrance to City Hall Maroochydore by the Sunshine Coast Council. POMO has been working secretly on this project in 2023/24 with local First Nations artist Lyndon Davis.

Nambour CBD Creative Renewal Program

Through a grant from the Department of Infrastructure, Transport, Regional Development, Communications and the Arts POMO was engaged to deliver a city-wide creative placemaking renewal program in the Nambour CBD. The aim of the project was to creatively enhance the town’s night time appeal, encourage foot traffic and visitation.

High Street Armadale Melbourne

POMO worked with local Melbourne contractors and suppliers in Queensland to build and install the final outcomes in the street.

Montville Creative Lighting

This project involved the design and delivery of a series of specialist coloured lights in a public park. The park is used by community groups for a range of purposes and they had a desire to improve the night time appeal through lighting.
POMO carried out schematic and detailed design of the lighting works and integrated an existing council-sponsored upgrade with this community program for maximum efficiencies.

Gold Coast Light Rail

Stage 3 of the Gold Coast Light Rail is under construction in 2024. POMO worked alongside AECOM on the design of this major infrastructure project, handling the placemaking design.
The project focused on opportunities for bespoke place-driven interventions at each of the platform stations along the route.
We began with a detailed analysis of the areas through which the light rail would move and began to unlock cultural histories, local stories, imagery and assembled a report which identified key narratives and history from each area.

Nundah Placemaking

This project was commissioned by the Brisbane City Council and involved creative programming of a community engagement event. The event was designed as an opportunity for the local community to have their say on proposed designs for a public space upgrade. The space was situated in front of a group of shops and a cafe and currently being used for car parking. This was a classic case of pirioritisation of motor vehicles over people and council had prepared a urban design response to reclaim the space for community use.

Understanding & Applying Place Character

The Sunshine Coast Urban Corridor

Its not everyday that we can lay claim to a world first but as far as we know this is the first report of its kind in the world. So what is it exactly?

Winter Street Malvern Melbourne

This early work set the foundation for a design development process where POMO developed a place-driven community minded response for the park that catered to the different user groups in a practical and spatial way.

Dinosaur Sculpture

Bringing an Australian dinosaur to life as a found object metal sculpture.

We were given the job of creating a prehistoric art piece for a project led by our good friends at Vee Design.

We researched the right species, worked out all the anatomical details then created a design for an Australovenator Wintonensis metal sculpture (a uniquely aussie dinosaur unearthed in Winton Qld).

Mooloolaba Concept Design

Creative Placemaking Design for the redevelopment of Mooloolaba Foreshore

We were asked to create a series of place-driven design concepts that would tie in with the landscape design of the Mooloolaba Foreshore. These concepts took everyday objects and elements that were to appear in the revitalisation and applied a place-driven artistic lens to their design. This process occurred after a place analysis was conducted and local themes and narratives were identified for expression.

Nambour Placemaking Analysis

This report analyses the unique place context for a city wide urban renewal design process in the town of Nambour Queensland.

This document, running to 158 pages, offered the urban design team a detailed insight into the town so a revitalisation could be created in a way that was driven by Nambour’s unique qualities, represented its culture authentically and positioned it for future demographic changes.

POMO Bush Studio

When we set out to design our studio we approached it like any design project, we began by identifying the priorities and creating a strategic framework to guide the decision making.

The initial priority was to create something simple to build, something sustainable, creatively inspiring and something that was cost effective. Through research it became clear that achieving these things was not necessarily difficult.

Southport Broadwater Parklands Play Attractor

This project was unveiled in August 2022, having been in the making for over three years. POMO was first involved in the project before it was awarded, then involved in placemaking design and later delivery of a range of custom playground items.

C-Square Nambour

Wayfinding is the process of finding one’s way through an unfamiliar environment; signage is one part of a wayfinding strategy, the part that most of us rely upon. In this project, POMO was engaged to create a comprehensive wayfinding strategy for what was arguably the Sunshine Coast’s most difficult to navigate urban precinct.

The owners of the precinct identified wayfinding as a very real need that, is addressed properly, could help improve people’s experience of the space and play a key role in creating of a more vibrant urban centre.

Cribb Street Landsborough

POMO was engaged to work alongside the Sunshine Coast Council in the renewal of Cribb Street - Landsborough’s main street. The project was part of a larger master planning process being run by council.
Specifically we participated in the community engagement process to help ascertain community attitudes and expectations around the revitalisation project.

108 Wickham Street Fortitude Valley

POMO was engaged by principal contractors Buildcorp to undertake the detailed design and fabrication of a number of placemaking elements at 108 Wickham Street Fortitude Valley Brisbane.

The public space between two commercial buildings was being revitalised be lead designers AECOM and POMO worked alongside AECOM to inject meaning, history and locally appropriate stories and overlays into the space

Maroochydore City Centre

This project involved the detailed design and construction of smart city digital concrete signs for the new Maroochydore City Centre. These signs hold large format digital touch screens which advertise community events and wayfinding information for the new Maroochydore town centre.

The signs are currently in operation at the new Maroochy Town Centre.

Terry Summers Recycled Book

Terry Summers is a Brisbane based practising visual artist and sculptor. Terry wanted to create a coffee table book that would be a retrospective of his life’s work focusing on the years 1999-2009.

Birtinya Library Placemaking Analysis

Birtinya Library & Arts Development Space Placemaking Analysis

The purpose of this project was to inform the architectural design team of the specific culture, identity and history of the Birtinya area so a design could be generated that was deeply connected to the place.

The report also laid the foundations for a series of short term concepts for activating the currently empty land before development.

Sippy Downs Entrance Statement

POMO was engaged to work closely with the Sunshine Coast Council on the development of ideas for the entry statement to Sippy Downs. Concepts for this project had been developed earlier though a co-lab process with the University of the Sunshine Coast.

State Library of Queensland

Marking 100 years since the First World War, the State Library was tasked with putting on an important exhibition that told the personal stories of Queenslanders’ involvement in the First World War. POMO was asked to assist in the design of this important event.

USC & Sunshine Coast Council Co-lab Studio

In early 2019 the Sunshine Coast Council funded a cutting edge experimental design studio which was run as a capstone industry based subject for students at the University of the Sunshine Coast. Students were given the chance to work collaboratively with industry professionals to design something that would be built in a public place.

Downtown Nambour Public Art

Public art has an important role to play in placemaking projects, helping to establish a sense of place and an identity for urban environments.

This project involved three installations of public art, all with different objectives. POMO played a different role within each of these projects.

Sandgate Kids

The environment in which this project was undertaken was a child care centre that had been renovated and changed a number times throughout a long period of time. The centre has a number of distinct areas of care, separated into sections for children based on age plus a number of staff rooms and administration offices. This method of expansion coupled with the need to direct people to distinct areas in a confined space configuration presented a special wayfinding challenge.

Sunshine Beach Noosa

Sunshine Beach is one of Queensland’s most beautiful seaside villages. It has a long history as a surfers’ coastal enclave nestled against the pristine Noosa National Park. This project aimed to upgrade a local public park using a placemaking process and gathering views through a community engagement program.

A 20 Year Vision for Downtown Nambour

POMO spearheaded a pro-bono urban renewal project for the benefit of the local Nambour community. The project involved the creation of a sustainable plan aimed at revitalising the downtown Nambour CBD re-shaping the future of Nambour.

Nambour is expected to grow in population by 50% over the next twenty years. With this change comes immense opportunity for Nambour to revitalise and recreate itself as a sustainable and unique Sunshine Coast community. This change must be managed carefully in order to retain the unique character of the township as well as accommodate the changing demographic and land use patterns that will invariably occur.

Placemaking Design Studio, Urban Placemaking, Placemaking Design and Construct

Placemaking – Design and Construct