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Creative Director: Stephen Burton
Art Director: Lindsay Tucker
Created by: Lindsay Tucker, Stephen Burton
Programming and Development: Nathan Brown
Copywriter: Stephen Burton
Image Retoucher: Danny Joslyn
Video Producer: Ben Amos
Photo Credit for POMO Studio Image: Lucas Muro www.lucasmuro.com.au

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QHA Hotel Care

QUEENSLAND

QHA FUNDRAISING CAMPAIGN

The Queensland Hotels Association (QHA) is the peak industry body in Queensland for the hotel and hospitality industries. The QHA and its members are also important stakeholders in the tourism industry in Queensland. They also run community focused fundraising campaigns throughout the year.

WHAT WAS POMO'S METHODOLOGY?

QHA Hotel Care is a special annual project, aimed at raising much-needed funds for medical research and Queensland's regional hospitals. QHA Hotel Care's major beneficiaries are Mater Foundation and PA Research Foundation.

Each September for the past ten years, more than 230 hotels across Queensland have participated in QHA Hotel Care and have collectively raised more than $2.2 million for this worthy cause. With all funds raised donated to the beneficiaries.

POMO has been involved for over ten years with this campaign, specifically to develop and design the creative collateral and to manage the print production. The various print design products then play a key role in the fundraising activities across Queensland.

The point of purchase marketing material developed and created by POMO regularly include donation boxes and posters. In past years, celebrities have lent their faces to the campaign including Ian Healy and Dr. Andrew Rochford both of whom POMO worked with to art direct during photo shoots required for the creative material.

THE BRAND APPLICATION

In order to execute the graphic design and print management for the campaigns POMO has been involved to:

> Develop Creative Concepts
> Conduct Art Direction
> Manage Photo Shoots
> Design Point of Sale Advertising Material
> Manage Print Production of the Creative Material for Distribution by QHA to Hotels and Clubs Across Queensland

PROJECT OUTCOMES

FUNDRAISING

Over 200K per annum raised for medical research in Qld.

BRAND RECOGNITION

Widely recognised campaign in pubs and clubs across Qld.

PHOTOSHOOT

Successful art direction of celebrity photoshoots for many campaigns.

If you'd like to gain access to POMO's unique methodology for any project, don't hesitate to contact us today on 07 5441 6605.

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