So you have a brand, but you want to offer a range of new products or services in your organisation… Here’s what we recommend… Maybe you are tempted to create a new brand for this new range of offerings but maybe you are not totally sold on the idea either. Think of it this way, imagine you are the computer giant Apple, you sell computers, you sell iphones, you sell ipads and other items – you have a range of products. Everybody knows the Apple logo is an apple with a bite out of it. That logo appears on all of their products accompanied by a word such as ipad, or iphone, perhaps in a different location to the Apple logo.   The strategy here is clear, establish the overarching brand identity and apply it across all products. Apply that to your organisation, you have a brand and you have new products or new services coming to market. They are your version of the latest ipad and iphone. You should therefore use those products/services as a chance to further your brand recognition and brand penetration. That means, you keep the brand you have, say it’s a logo, and you might consider making a small adjustment to it, perhaps adding a line of text under it that says what the program or service  is, but it all ties back to the overarching brand. What you don’t want to do is introduce a new brand, a new logo, for a series of products or services because that fails to generate brand equity and brand penetration for your organisation. In a practical sense it also opens the door (which we have seen so often) of little brands and identities popping up and appearing all over an organisation...

POMO’s graphic design and print management team developed the beautiful hardcover coffee table book – ‘Terry Summers. Recycled – A decade of waste cardboard sculpture 1999-2009.’ Terry Summers is a Brisbane based practising visual artist and sculptor. Terry wanted to create a coffee table book that would be a retrospective of his life’s work focusing on the years 1999-2009.  It was important for Terry that he worked with a team that not only understood the arts but had the skills to to create and design a quality hard cover coffee table book. POMO was engaged for this unique graphic design and print management project.     Terry says he first used waste cardboard to make sculptures in an environmental exhibition in 1994 which was about deforestation, he discovered that  80 per cent of felled timber is pulped to make paper and cardboard, therefore he used cardboard as an artistic protest against this. He also found that cardboard was so strong and versatile that he continued to use it ever since in his exhibitions. Terry’s works often have a political message broaching topics such as environmental issues, refugees and human rights. Methodology: POMO  developed a print management strategy for the design and overall concept, some of the items  considered were: What format would the book take- page length, overall size? How would this impact upon the budget? How would the book sit on a coffee table or a bookshelf among other similar books? What would it look like from cover through to index? Concept design – development of a guide for typography and layout that would fit with the artist’s work, approved by the artist then implemented by POMO   POMO worked with an extensive range of  media including sketches, photographs, handwritten notes, and sculptures....

POMO develops a unique placemaking project for the community of Sunshine Beach, Noosa Heads, Queensland. Sunshine Beach is one of Queensland’s most beautiful seaside villages. It has a long history as a surfers’ coastal enclave nestled against the pristine Noosa National Park. Sunshine Beach retains its laid back coastal charm due to its stylish low-rise architecture that sits beautifully with nature. The then, Sunshine Coast Regional Council, identified a large public park at Sunshine Beach as a key site to undertake revitalisation activities. This program would involve upgrading facilities, landscape architecture and creative initiatives. POMO was engaged as part of a multidisciplinary project delivery team to participate in a placemaking program. Placemaking was the method chosen by council to facilitate the revitalisation program in a way that would incorporate the stories, memories and experiences of local residents in the program. POMO’s role was to help facilitate this placemaking program that involved working on an engagement team with the local Sunshine Beach community. The engagement team was lead by ‘Plan C’ – a brisbane based community and social planning consultancy. A community engagement process was undertaken to give the local residents, park users and general community & stakeholders a voice in the master planning process. POMO was tasked with the process of coordinating a creative response working group which was designed to feed in the views of artists, curators and craft designers into the master planning process. Participants were asked to walk through the public space and put forward their views on how the renewal project might incorporate artistic, creative responses. “The aim was to collect a whole range of perspectives as to how the park could change and incorporate artistic, creative ideas within that broader process.” POMO then wrote a Creative Opportunities Report with...

POMO creates highly refined website design and construction driven by a customised brand strategy.   Fisher Dore are a criminal defence lawyer firm based in Brisbane, they have offices in Rockhampton, Bundaberg and Beenleigh in South-East Queensland. Nick Dore and Terry Fisher have over 45 years of combined experience, they are also two of Queensland’s very few accredited criminal defence specialists. Together they have worked on some of Queensland’s most high-profile cases.   POMO created a brand and website design project that reflected Fisher Dore’s unique style and approach to their work, the result was a stunning, clear-cut, highly effective and emotive web design project.   Fisher Dore wanted to create a brand and an online presence that set their firm apart from the competition in the criminal defence field. The main driver for this was that Fisher Dore’s approach to their work, their philosophy and their team are quite different to the usual criminal defence firm. This core of truth was a vital part in developing their brand strategy and their design outcomes. POMO’s methodology involved a number of elements including target market research, key message development and the creation of a communication strategy that informed the design process. Due to the type of work that Fisher Dore does, POMO quickly established that SEO was paramount in the functionality of the website design and build.   Clear messages were needed with a convincing mix of reasons for someone to choose Fisher Dore over the competition. Example of website content developed to align with the Fisher Dore’s brand strategy: ‘Criminal charges can ruin your life – take away your freedom, destroy your reputation, end your career. You simply can’t afford to risk engaging the wrong lawyer. Fisher Dore is an award winning defence firm that...

POMO is at the forefront of the ever-evolving digital sphere and is spearheading new digital training and education initiatives that are launching across Australia and New Zealand in 2016 and 2017.   POMO’s digital director Lisa Harrison is the course developer and trainer of Australia’s only accredited Social Media qualification – the Certificate IV in Business- Social Media Mastery (BSB 40215). The Social Media Mastery Certificate IV in Business & Bootcamp is about innovation: educating participants with the skills to use digital technologies for networking, publishing and sharing information. This new knowledge economy requires not only business to upskill but also individuals in pursuit of professional development. The unique delivery mode is a mix of online study from home over six months and a two-day Bootcamp in fabulous locations for the interactive learning and practical assessments’ element to complete the Certificate IV in Business. Exploring new career options in the digital economy has never been more timely. The Social Media Mastery course provides options for those who may need to retrain, re-educate and upskill in new areas that are providing a wealth of digital media career opportunities into the future. This Certificate IV in Business qualification is fully accredited in Australia, which enables those seeking to not only update their digital and social media skills for business or career progression to also attain valuable formal qualifications to boost their education records. Explore the opportunities for the digital future by upskilling in new technologies and accredited training initiatives. Having the skills to implement strategic social media marketing plans will amplify business leads, community engagement and of course, brand recognition. The course is suited to those looking for a new career path or for professionals needing to update their digital and social media skills and knowledge...

Yes it’s true, Australia has what I think is another world record, but not the kind you might be proud of. Departures with Jetstar at the Melbourne Domestic Airport have to be, hands down, the single worst signage navigational experience that you will encounter in any airport, anywhere in the first or third world. It surely was mine two weeks ago… Wayfinding signage design in public spaces like airports is crucial. People are on tight timelines, often in unfamiliar environments, sleep deprived, anxious, rushed and stressed. Quite simply it has to work and work well. This is the process that a departing Jetstar passenger will face when leaving Tullamarine Melbourne: Departing guests coming to the airport by car, taxi or other vehicle are directed to the upper level departure gates thanks to a large clear overhead “Departures” sign, good sign, the problem is, you don’t know it, but it’s for every other airline except Jetstar. First massive wayfinding fail. Entering the departure area you still have no idea that Jetstar doesn’t depart from that area, you can see Qantas and Virgin signage so you think ‘Jetstar must be around here somewhere right?’ So you head off on-foot, looking and wandering aimlessly around a huge terminal wasting precious time and breaking into a mild panic. No signage exists to tell you Jetstar don’t depart from that area or where they actually do depart from. You have no visual information at all. Second massive wayfinding fail. So you now must ask someone. The security guard I asked said he was asked the same question 500 times per week. “Seriously” I said, “500?” “yep 500” he replied. Those security guards deserve a raise. If you can remember what you have just been told, you will then need...

Wayfinding signage design is one area that clearly must respond to a changing need in our population.   More than 4 million people in Australia have some form of disability. That’s 1 in 5 people (1). In Australia, legislation ensures that disabled citizens have a right to access the same services, opportunities and places that others enjoy (2). These two facts have profound implications for virtually every type of design imaginable. Take the example of blindness, Vision Australia estimates there are currently 357,000 people in Australia who are blind or have low vision. However by 2030 that number grows to 564,000 (3). In many cases, people will develop vision impairment later in life and will often lack the skills to read braille or access a guide dog. Imagine navigating a public space with poor vision or no vision, how might well designed signage help you to reach your destination? the signage might feature braille and tactile indicators the signs feature larger than required fonts and high contrast between foreground and background colours the lettering is placed at appropriate heights More broadly speaking, wayfinding might assist navigation by: ensuring high contrast colours exist between horizontal and vertical surfaces so people with vision impairment can identify the presence of walls and other vertical structures ensuring uneven surfaces feature warning chevrons on the ground in high visibility colours ensuring that shared zones between traffic and pedestrians are adequately marked for both pedestrians and drivers ensuring all spaces featuring stairs can be accessed by an alternative path of travel and such paths are adequately signed tactile ground surface indicators are used at the top and bottom of stairs and in other hazardous areas stairs feature handrails on all sides The idea of creating democratic, accessible and therefore equitable...

What is Universal Design and why is it so important in our everyday lives…   We’ve all been through the nightmare of flat pack furniture assembly, and more often than not, found ourselves scratching our heads at the instructions and looking just as confused as the little IKEA man who’s on the phone to IKEA in need of assistance!   Image: Courtesy of IKEA   Believe it or not, the set of instructions designed to guide you through the process is informed by a wealth of academic research and rigorous testing processes – this field of study is known as Universal Design (UD).   According to the Center for Universal Design at North Carolina State University it is “the design of products and environments to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design”. POMO Design Director Stephen Burton believes that wayfinding signage design for example should be informed by the Seven Principles of UD. “In fact, any design that requires human interaction should take an equitable approach to its creation so that it might be easily used by as many of us as possible”. The seven principles of universal design were developed by a working group of architects, engineers, designers and researchers at North Carolina University in 1997. According to the Center for Universal Design in NCSU, the Principles “may be applied to evaluate existing designs, guide the design process and educate both designers and consumers about the characteristics of more usable products and environments.” The 7 Principles of Universal Design. Principle 1: Equitable Use Principle 2 : Flexibility in Use Principle 3: Simple and Intuitive Use Principle 4: Perceptible Information Principle 5: Tolerance for Error Principle 6: Low Physical Effort Principle 7: Size...

Here POMO discusses a recent project involving brand strategy & customer service design for a winery in South Australia…   Lindsay Wine Estate (LWE) set-up operations in the Barossa Valley, South Australia in 2014. The owners were eager to establish a new brand and create a new identity for their wine estate. POMO was tasked to not only devise a new brand for them but to help them create a full customer service experience for the winery. POMO assisted the client to identify and design every touch point between customer and brand – What should that experience be like? How should it look, feel and work? What will each of those experiences communicate to people about the brand? How do we ensure that they get the right messages? To be successful, this type of project requires a deep level of brand analysis and strategy, LWE was guided through POMO’s unique strategy-driven branding methodology. The aim of this process is to define in great detail each and every aspect about the brand and the brand’s deep connection to the values and drivers of the business. Through workshops and research, POMO wrote a highly detailed and completely customised Brand Strategy which was contained in a formal document presented to the LWE directors. This document represented powerful expression of the fundamentals of the business and its expression through the brand. The Brand Strategy document is the strategic starting point for any branding project undertaken by POMO. POMO was then able to undertake creative design work which was aimed at creating the formal expressions of the brand. This process involves six steps. Each one of these steps is aimed at ensuring that the brand that is created is driven by the strategy devised earlier. The brand should merely...

Effective community engagement builds better communities. The way in which you engage with your community and stakeholders matters. It informs the decision making process and underpins your strategy. While community engagement theory and practice has been well documented over time, the way in which people communicate has changed dramatically since the advent of Social Media (SM). This change in communication obviously affects the consultation process. POMO believes that choosing the right community engagement techniques has never been more important. Essentially the principles of community consultation remain the same,  you still need to measure your community’s needs, desires and concerns and you need to capture a snapshot of all the different stakeholders and learn about what matters to the people who surround your project. Social and digital media has provided community engagement professionals a whole new suite of tools to add to the mix. They can be used to track, support, create and mobilise social networks. They have the benefit of multi-directional conversations, and they can engage a larger and more diverse audience and reach those who would otherwise be overlooked. SM provides a forum for those who would never normally get together in focus groups or community meetings, it gives a voice to those who prefer privacy over a public platform. You can also use it to gauge collective positions as well as individual concerns. One natural advantage is that SM engages young people and empowers those whose voices may otherwise go unheard due to their age. By combining an informed social and digital media research study to your traditional techniques such as printed information, forums, community meetings, surveys and focus groups you will increase the effectiveness of your engagement activities. Social media platforms also provide a vehicle for ongoing discussions and future problem solving...

This article explores one aspect of the role that POMO plays in these important projects – the creation of an urban renewal design strategy. Transforming privately owned public spaces into thriving community and commercial environments is helping lead the revitalisation of town centres around Australia. Urban renewal projects involve a number of professionals working within their own fields. This can involve architects, planners, building designers, placemakers and often many others. What is crucial to success is having a strategy to ensure that the development is appropriate for the local community and delivers real community value. Our guiding philosophy in such projects is: ‘Nothing can sustain itself over time or be successful unless people are invested it in emotionally or intellectually.’ While not a new concept in itself, it seems to be easily forgotten. Privately owned public space must  be renewed in a way that brings the community into the process because ultimately it will be them that make the place a success in the long term. This is where  a “bottom up” approach is required. We begin by undertaking some degree of community engagement (often with the help of great community engagement specialists like ‘Plan C’) to find out about local community needs. Every community wants to have a say about what happens in their town and what kind of development they would like to see. We use various data gathering methods and processes to reach as deep as possible and provide as many avenues for participation as possible. This data is combined with an analysis of local history and culture. What is generated is a document that forms the basis of an urban renewal design strategy – a locally appropriate community-centred strategy. This strategy is prepared by POMO and it outlines how the...

There are many reasons that provide excellent motivation for a business to rebrand. In the second part in our series on rebranding, POMO now discusses the case FOR rebranding: In most cases a clear up-side exists and in all cases rebranding seeks to propel the business into new commercial territory. Without rebranding, a business may continue to suffer and continue to miss opportunities. POMO has been involved in a great deal of rebranding projects over many years. A number of positive observations can be shared from this experience: Rebranding almost always results in greater engagement with the target market. Done right, a rebranding process will bring the newly branded business into the vision of the people that are being targeted. People will talk and share the fact that a company has rebranded. Rebranded businesses generally go on to  improve their results and grow rapidly. It has  been our experience that a new brand ushers in a new focus and new drive in the business from the top-down. This drive and energy unites the team and focuses attention. This is because when a company rebrands, the exercise is much more than a new logo and new colours, it is a deep exploration of the ‘why’ and ‘how’ of a business’s very existence. The rebranding process unearths motivations and passions that have been long buried. By stripping the business down and rebuilding it from the ground-up, an enormous momentum is created that grows exponentially. Rebranding tells the market you are not afraid to change. Change is powerful and attractive. People are drawn to organisations that suddenly look new, they want to find out more. It sends a powerful message to the market that you are prepared to change with the times and you are not stuck in the past. People want...

Purpose…where would we be without it. It defines who we are, what we do and it drives our brand. But in the whirlwind of running a business, more often than not we find it’s so easy to forget what our purpose is. As part of what we do in our brand workshops we ask our clients what makes them stand out from the crowd…What’s their point of difference? Their aims, goals and target markets? But how often do you ask yourself those questions, or, how long has it been since you looked at your company and analysed where you currently are and where you want to be going? Chances are, you have come a long way since you last looked at what defines you as a company….and so, you probably need to do a self-audit to see where you are now. By defining your purpose as a company, you provide not only your clients with a clear vision but also your staff. This clear vision is like a path to where you are going. It helps define your messaging. Clear messaging across all your channels is very important. How long has it been since you have checked all your communication channels to audit what you are saying about yourself? Digital and social media plays a vital role in today’s business communications, and they’re a great business tool. But it evolves and changes very quickly, so more than likely you may have set up digital media profiles as the new platforms arose, and that process may have been fairly ad hoc, to try to ‘keep up on-the-run’. Spend the time to consider what messaging your target market is receiving from you. What is your brand expressing and is it consistent with your purpose? Some things to...

Why do companies rebrand…Here we deliver the first in a series of articles on rebranding: You’ve had the same logo and branding for while now, and you’re thinking it’s looking a little tired….you start wondering if you need to refresh and rebrand? But what exactly does that entail, and is it worth it? Could you potentially lose out if the ‘change’ is bigger than you expected? Or are you missing out by not rebranding? Here POMO outlines some of the common reasons that companies look at when considering rebranding: Changes of business ownership: Often a new owner will want to establish their mark on the company and move away from old business practices. This is a common motivation for rebranding. Repositioning: This means that a company has repositioned itself in the market and now has a different commercial focus. An example of this might be an energy company that has made renewable energy a new focus. In many cases this is done to differentiate the company from competitors and gain an advantage in standing out in a crowded market. By repositioning the business, new commercial opportunities are targeted.  Rebranding makes this change visible to everyone outside and inside the organisation. Staff and clients are aligned with the new vision for the organisation. All policies and processes reflect this change and the new brand is merely the outward expression of this change. Outdated brands: Brands that are well designed will be timeless and will not date. The problem is many companies (especially small business) don’t engage professional experienced designers and therefore they end up with brands that date badly. This can give the impression a company is stuck in the past.     Going national or global: Brands may be too connected to a geographical...

There are three tests we like to use at POMO when we ask whether something we are designing is sustainable or not, here we apply this test to our recent wayfinding project: Is the product made from sustainable materials? This means are the materials either sourced from sustainable industries like plantation forestry or are they made from a high percentage of recycled materials? Is the product sustainable in situ? This means that the product must have the capacity for a long-term life-span when used for the purpose for which it was created. For something like a sign, we must ensure that it is able to be updated easily and can manage vandalism – two things that otherwise result in replacement. Is the product able to be recycled upon disposal? At some stage, everything we create will be disposed of. The question then becomes, can the product be recycled or otherwise disposed of in an environmentally sound manner? Choice of materials is crucial here. If something is not biodegradable then can it at least be recycled?   The original concept was to make a sign out of a single sheet of bent aluminium. Aluminium satisfies criteria one and two above for two reasons, one, most aluminium is already made with a high percentage of recycled material and two, aluminium is 100% recyclable upon disposal.   This early model shows how the sign might be created from a single piece of bent aluminium by using a cardboard model:   Cardboard model of the proposed sign design   The final sign had to be resistant to grafitti and vandalism, which is an issue in the precinct in which it was being installed (and most urban areas). It also had to be accommodating to changing tenant information. These...

So you own a large commercial precinct, you want to upgrade it, in order to increase foot traffic and drive leasing growth you need to come up with a wayfinding signage strategy. Maybe you have an outdated, poorly organised series of directional signs, or maybe you have no directional signs at all. Do people frequently get lost in your precinct? Either way, you need a good wayfinding signage strategy. Here’s three tips to help you come to terms with what you might need: Do you know what your pedestrian flows are? Numbers alone are not enough and only tell part of the picture. Do you know where pedestrians are accessing your precinct from, where they are going and how they are exiting? Do you know what the relationships are between factors external to your precinct (footpaths, bikeways, metered and unmetered carparking, public transport hubs) and people accessing your precinct? If you don’t, then you need a public space study conducted to tell you the answers to these questions. The answers will help to work out how best to target increased visitor numbers and how best to direct people to key destinations once they are in.     Do you know what types of people are using your precinct?   For example, do you have a lot of elderly visitors? Young people? People with special needs such as mobility issues?  Unless you know this, you won’t know how to address their directional needs. Current and future users should be factored in.     Do you know what the issues are now to successful wayfinding in your precinct? Interviews with those familiar with the area such as tenants, security guards, groundskeepers and cleaners can reveal some very interesting facts. Those who spend the most time in the...

Determining the source and type of feedback you are after really depends on what you want to understand or improve. For example, if you want feedback on the way you present yourself to colleagues, you may want to adopt an informal face-to-face approach, asking a few simple questions. On the other hand, if you are after feedback on ways to improve promotional activities, you may wish to adopt a more formal interview or survey-based approach, including questions on the following areas: Accuracy and sufficiency of information – Did you give enough information for people to understand your message? Was there anything else you could have included? Was the information accurate? Did people have any other questions that needed to be answered? Was there anything that you missed? Benefits to the organisation – Did people understand how the organisation would benefit? Was this clearly articulated? Do they agree with these benefits? Are there any benefits (or downsides) that you didn’t consider? Were these well-presented? Impact of message – How did people feel about what you were saying? Do they agree with it? Was the message clearly articulated? What reflections do they have on the way you delivered the message? How could you have increased the impact of your message? What do they intend to do with the information? Use of media – Did the media used help or hinder? Was it appropriate? Was it used and operated confidently and seamlessly? Would another medium have been more appropriate? Liaison with networks – Did you liaise appropriately with networks? Should there have been more/less liaison? Are there any suggestions or input from network members that should have been incorporated? Did all appropriate network members receive the message? Do you have a strong relationship with network members? How...

Simple, memorable, timeless, versatile and appropriate. An effective logo should be able to work across a variety of mediums and applications. One way around creating a versatile logo is to begin designing in black and white only. This allows one to focus on the concept and shape, rather than the impact of colour. 1) Try and use colours within your logo that are legible on a white or a black background. 2) If the name of the company is long, try and break the name over a few lines of text as opposed to one long line of text. This will increase its usage. You want the logo to be effective horizontally and vertically. 3) Use fonts that are legible when the logo is enlarged or reduced to a small format. Decorative script fonts can be hard to read when reduced small. Logos should be created in vector format, to ensure that it can be scaled to any size. 4) When developing a logo or brand identity, the application to a digital format should be a priority. Make sure it’s regarded as a key part of the brand experience from the outset. Your logo needs to stand out on Social Media. 5) Avoid using images or large areas of detail within the logo. This makes it challenging to reproduce. 6) Leave trends to the fashion industry – trends come and go. Don’t follow the pack. Stand out. Ask yourself; is the logo still effective if: Printed on something the size of a postage stamp? Printed in one colour? Printed in reverse for example a light logo on dark background. Printed on something as large as a billboard.   Is this a great logo? Commonwealth Bank 1989 (current) logo by Ken Cato for a large sum of money. The...

Launching a product into the United States is a daunting task. Devising an authentic brand voice is a critical first step.   WHAT WAS THE PRODUCT? We were referred to Ken and Julie from CaNibble. CaNibble is a hardware tool known as ‘nibbler’. They had designed and manufactured this tool which had been selling in Australia and the U.K for some time. Ken and Julie wanted to re-brand it and market it into the United States.   WHAT WAS POMO’S METHODOLOGY? We needed a strategy for the brand and the product that would position this tool as a high quality purchase in the American market. We needed to make it appeal to American consumers as well as create a presence for the product that was unique compared to it’s competitors. Part of our methodology involves an initial brand workshop. It was at this workshop that we were amazed to hear that Ken had first designed this tool in the 1970’s and since then has not only been manufacturing it but also continually refining it and improving it. It was a tool that was created with great love and care and in some ways represented his life’s work. A powerful image started to form, a man toiling away in his workshop for years, refining, re-designing and re-building this tool to be the best it possibly could be – a tool made by a true craftsman. It struck us that the picture emerging was similar to something that was a deep-seated part of America’s cultural history.   WHAT WAS THE STRATEGY? America is a country with a long and proud tradition of manufacturing high quality hand tools. Once upon a time, American-made was something that you could believe in and you could trust – you could...

POMO has an active community support program whereby services are provided pro bono or at reduced fee.   NAMBOUR STORY INDEPENDENT DOCUMENTARY Nambour Story is a documentary being made by an independent film-maker Adam Finney. As locals of the area, POMO got behind the project and came on board as a financial supporter of the project.     QHA HOTEL CARE Each year POMO supports a fundraising initiative of the Queensland Hotels Association known as QHA Hotel Care. The campaign has raised over $2million dollars for medical research in Queensland.     BALCONY TV In August 2015 POMO co-sponsored Balcony TV as part of the renewal and activation process of C-Square Nambour. The sponsorship helped local musicians to access Balcony TV´s global audience.     SUNNYKIDS As a supporter of SunnyKids POMO has been able to help the organisation expand their digital marketing presence and contribute to their collateral design.     MATES IN CONSTRUCTION Each year POMO is a sponsor of the MATES in Construction charity lunch that takes place in Queensland and Western Australia and the charity breakfast that takes place in South Australia.     BRISBANE YOUTH SERVICE POMO was able to help the Brisbane Youth Service undertake strategic branding work resulting in a number of outcomes including their strapline – new futures for young people.     STUFFIT STUDENT FILM FESTIVAL POMO has helped the StuffiT Student Film Festival create a new website and streamlined digital entry process for their 2015...