Why do companies rebrand…Here we deliver the first in a series of articles on rebranding: You’ve had the same logo and branding for while now, and you’re thinking it’s looking a little tired….you start wondering if you need to refresh and rebrand? But what exactly does that entail, and...

There are three tests we like to use at POMO when we ask whether something we are designing is sustainable or not, here we apply this test to our recent wayfinding project: Is the product made from sustainable materials? This means are the materials either sourced from sustainable industries...

So you own a large commercial precinct, you want to upgrade it, in order to increase foot traffic and drive leasing growth you need to come up with a wayfinding signage strategy. Maybe you have an outdated, poorly organised series of directional signs, or maybe you have no directional signs...

Launching a product into the United States is a daunting task. Devising an authentic brand voice is a critical first step.   WHAT WAS THE PRODUCT? We were referred to Ken and Julie from CaNibble. CaNibble is a hardware tool known as ‘nibbler’. They had designed and...

POMO has an active community support program whereby services are provided pro bono or at reduced fee.   NAMBOUR STORY INDEPENDENT DOCUMENTARY Nambour Story is a documentary being made by an independent film-maker Adam Finney. As locals of the area, POMO got behind the project and came...

Creative POS came to POMO having approached other design firms about their website project. We immediately implemented our unique methodology that involves a stage one brand workshop. This workshop allowed us to come to terms with the broad offering of the business and make recommendations as...

Many regional towns have been challenged by a lack of entertainment precincts for their growing populations. Renewing urban spaces within these townships has become a very real community need. POMO is currently involved in an important renewal project in Nambour on the Sunshine Coast....

Signage manuals can be complex beasts. They can run into the hundreds of pages, or they can be as simple as just a few points and a handful of diagrams. Here are a few things you need to get right before you begin.   One, create a signage strategy. A large urban space needs to be broken...

If you are designing signage and want to do it in an environmentally responsible manner here are a few tips to help you: Try to design signs that can be fabricated from a high proportion of sustainably-sourced materials (e.g. plantation timber) Minimise long-term harm by using safe, reusable...

So you’re a commercial property owner, you own a premises that includes some public space and you want to increase your leasing revenue. Maybe your property is a tad un-loved and your thinking about renewing it to generate some interest. Your not sure where to start. At POMO have been engaged...

In most cases, people jump right into the creative process of creating a brand without first doing the thinking behind it. If you do this, you miss the opportunity to create a powerful and enduring brand. Brands that endure and engage with people have a deep level of thought and strategy...

When CD’s arrived on the scene vinyl was seriously on the nose. Fast-forward a few years and as we all know, vinyl is making a huge comeback. Those of us who’ve been listening to vinyl all-along, we know that you can really only get that warm, beautiful sound through analogue reproduction –...

I was amazed and disgusted when I heard that renowned international artist Anthony Lister had recently been arrested in Brisbane on vandalism charges. The charges came, reportedly, on the same day he was to be filmed around the city by a CNN America camera crew. Ironically, it was Brisbane...

  Here’s 5 fun questions to help you reveal the true identity of your brand’s personality. Lovers, fighters, race-car drivers and abalone divers; your brand might just be any, all, some or none of these. So what does this mean and, more to the point, what is the point of all this?...

In 2008 we were asked to help design a brand for an organisation called MATES in Construction. The organisation was setting up in Queensland and planning to help lower the incidence of suicide in the construction industry. The brand we created then has since gone on to become one of the most...

Why is it that so many of us seem willing to blindly accept the popular myth that creative people somehow share a special connection with mental disorder? Is it the case that to be a successful creative you need to also be suffering from some kind of mental illness? Or maybe just suffering in...

As an agency with a big graphic design focus we thought we would share a few super-designers and chart their impact on pop culture and life with you. You may never have heard of our first: Cey Adams, but chances are you are familiar with some of his work. Cey was a NYC graffiti artist who...

Since the mid 2000’s we have put the means of creating fame firmly in the hands of just about anyone who can afford a smart-phone or an internet connection. The democratisation of fame surely is one of the hallmarks of our time. It wasn’t that long ago that fame was created by big money tied...