Creative Director: Stephen Burton
Art Director: Lindsay Tucker
Created by: Lindsay Tucker, Stephen Burton
Programming and Development: Nathan Brown
Copywriter: Stephen Burton
Image Retoucher: Danny Joslyn
Video Producer: Ben Amos
Photo Credit for POMO Studio Image: Lucas Muro
POMO CREATES UNIQUE LAW FIRM BRANDING FOR FISHER DORE
Fisher Dore are a criminal defence law firm based in Brisbane, they have offices in Rockhampton, Bundaberg and Beenleigh.
Fisher Dore wanted to create a brand and an online presence that set their firm apart from the competition in the criminal defence field. The main driver for this was Fisher Dore's approach to their work, their philosophy and their team are quite different to the usual criminal defence firm. This core of truth was a vital part in developing their brand strategy and their design outcomes.
WHAT WAS POMO'S METHODOLOGY?
POMO's methodology involved a number of elements including target market research, key message development and the creation of a communication strategy that informed the design process.
Due to the type of work that Fisher Dore does, POMO quickly established that SEO was paramount in the functionality of the website design and build. Clear messages were needed with a convincing mix of reasons for someone to choose Fisher Dore over the competition.
POMO undertook copywriting as part of the project.
POMO launched the website in April 2016 following a six month strategy, design and development appraisal.
The site needed to be SEO friendly - it is essential that the Fisher Dore's clients find the site fast and can access clear information quickly.
Copywriting of key branding messages was undertaken by POMO.
Photo shoot to generate exclusive imagery and bespoke perspective was undertaken.
Clean interface, minimal, concise direct unambiguous messaging.